Tag: television

TV delle Ragazze Dandini Leone

Girl Cultures in Italy from Early Modern to Late Capitalism. Journal Editorial

by Paola Bonifazio, Nicoletta Marini-Maio, and Ellen Nerenberg

The editorial includes the Editors’ introductions to their respective areas: Paola Bonifazio and Nicoletta Marini-Maio discuss the Themed Section and the Invited Perspectives; Ellen Nerenberg presents the Open Contributions and the new section, Continuing Discussions, which hosts informed voices on themes developed in previous issues of g/s/i.

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5. Non è la Rai, or: On the Becoming-Girl of Late Capitalism

by Elisa Cuter

This paper focuses on Non è la Rai, a TV show aired on Silvio Berlusconi’s broadcasting channels between 1991 and 1994. Through the analysis of the program a connection emerges between three macro-phenomena: postmodern aesthetics; Berlusconism (as a specific and national embodiment of larger concepts like capitalism and neoliberalism) and the fundamental role of “girlhood” in the first two. In particular, it proves that the neoliberal strategy could not have been effective without an unprecedented increase in the importance of the symbolic category of girlhood in Italian society,

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7. Girls and the Media: Girlhood Studies Agenda and Prospects in Italy

by Romana Andò

Within the Italian context, girlhood studies can hardly be considered a specific field: adolescence and gender construction in Italy have historically been investigated by sociology and psychology, although, in recent years, media studies have also focused on youth media consumption as a cultural process in the broader sense, investigating the relevance of the media in the identity-building process. Actually, the lack of a definition of girlhood studies as such did not prevent Italian research from providing theoretical contributions and significant research on girlhood,

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Voracious Dolls and Competent Chefs

Voracious Dolls and Competent Chefs: Negotiating Femininities and Masculinities in Italian Food Advertisements of the 1990s-2010s

by Francesca Calamita

Food advertisements on Italian television and other media are populated by glamorous angels of the house, who look after their families by nourishing them with healthy food, or voracious dolls, whose appetite recalls sexual hunger. Similarly, men are depicted as breadwinners, thus reinforcing their stereotypical role in the collective imaginary,

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